Product Designer. 5 years experience in UX/UI design, design systems,
user research, prototyping, and developer handoff. Proficient in Figma,
AI-driven workflows, agentic UX, Framer, and Cursor. Experience in
fintech, B2B SaaS, zero-to-one product design, conversion optimization,
and cross-functional collaboration. Accessible design (WCAG), mobile-first
design, stakeholder communication, product strategy, and roadmap alignment.
Available for remote work. EU timezone (CET). Open to full-time and
contract opportunities globally.
Hi, I’m Dinara
Product Designer crafting scalable digital systems and AI-driven experiences
Bringing 5 years of diverse background across web and product design.
Based in Croatia, working globally
CHALLENGES
PAYMARKET
2025 - Present
The project involved a high volume of conceptual, untested ideas and required a completely new UX approach. The core challenge was navigating this ambiguity and figuring out how to logically connect these unprecedented internal flows with one another.
HERWAY**
2026 - Present
A travel discovery app reimagined for women, placing personal safety at the core of trip planning. I built this product from scratch to master AI-driven design workflows, utilizing Cursor, Claude, and Figma via MCP for seamless integration.
**Personal R&D project exploring next-gen AI tools.
Paws & Play*
2024
In 2024, it became clear that the store needed a redesign. The previous version wasn’t fully capturing the brand’s playful charm or effectively converting visitors into customers.
*Due to NDA restrictions, It’s a placeholder name.
Equalise.it
2024
In 2024, Equalise.it needed a clearer, more
user-friendly website. The old design didn’t match their vision, so I focused on creating a professional site that builds trust.
Ways of working
SYSTEMS OVER PIXELS
I design with a systems mindset. Instead of just drawing beautiful screens, I translate complex business logic and edge cases into scalable, component-driven UI architectures that developers appreciate.
CROSS-FUNCTIONAL SYNERGY
I build strong partnerships across teams. I align design decisions with business goals and collaborate closely with PMs, Tech Leads, and QA throughout the product lifecycle to deliver high-quality results.
ITERATIVE DELIVERY
I believe in moving fast and keeping processes transparent. By leveraging modern AI-assisted workflows, I prototype rapidly, share progress early, and gather feedback quickly to avoid over-engineering.
SkILLS
Product Design (0→1)
Complex User Flows
Cross-functional Collaboration
Design Systems
Prototyping
AI-Driven UX
Developer Handoff
Accessibility
User Research
Usability Testing
Wireframing
Accessibility
Stakeholder Management
Tools
Figma (+MCP)
Cursor
Claude
Framer
ClickUP
Notion
Gemini
Lovable
RESULTS • Selected projects
PAYMARKET
2025 - Present
Fintech ecosystem: designing complex P2P flows from scratchDesigned the UX for core P2P transaction flows within a cross-functional fintech team. Working within an established design system, translated complex and ambiguous business logic into hundreds of screens covering edge cases across a product.

HERWAY**
2026 - Present
Personal R&D: building a product end-to-end with AI-native workflowsDesigning a travel safety app for women as a solo project from discovery to working prototype using Cursor, Claude, and Figma MCP as an integrated agentic workflow. Exploring how AI tools compress the zero-to-one design and development cycle.

**Personal R&D project exploring next-gen AI tools.
Paws & Play
2024
Redesigned the UX of an e-commerce store improving navigation, product flows, and key purchase touchpoints. As part of a broader team effort, contributed to 115,000+ orders in 6 months and a 60% lift in conversion rate.



Equalise.it
2024
Equalise.it: clarity and trust from the ground upRedesigned a B2B consultancy website under tight deadline constraints. Delivered a clean, conversion-focused layout with improved information architecture and typography providing a credible foundation for client acquisition.

BeforeAfter
RESULTS • Selected projects
PAYMARKET
2025 - Present
Fintech ecosystem: designing complex P2P flows from scratchDesigned the UX for core P2P transaction flows within a cross-functional fintech team. Working within an established design system, translated complex and ambiguous business logic into hundreds of screens covering edge cases across a product.

HERWAY**
2026 - Present
Personal R&D: building a product end-to-end with AI-native workflowsDesigning a travel safety app for women as a solo project from discovery to working prototype using Cursor, Claude, and Figma MCP as an integrated agentic workflow. Exploring how AI tools compress the zero-to-one design and development cycle.

**Personal R&D project exploring next-gen AI tools.
Paws & Play
2024
Redesigned the UX of an e-commerce store improving navigation, product flows, and key purchase touchpoints. As part of a broader team effort, contributed to 115,000+ orders in 6 months and a 60% lift in conversion rate.



Equalise.it
2024
Equalise.it: clarity and trust from the ground upRedesigned a B2B consultancy website under tight deadline constraints. Delivered a clean, conversion-focused layout with improved information architecture and typography providing a credible foundation for client acquisition.

BeforeAfter
RESULTS • Selected projects
PAYMARKET
2025 - Present
Fintech ecosystem: designing complex P2P flows from scratchDesigned the UX for core P2P transaction flows within a cross-functional fintech team. Working within an established design system, translated complex and ambiguous business logic into hundreds of screens covering edge cases across a product.

HERWAY**
2026 - Present
Personal R&D: building a product end-to-end with AI-native workflowsDesigning a travel safety app for women as a solo project from discovery to working prototype using Cursor, Claude, and Figma MCP as an integrated agentic workflow. Exploring how AI tools compress the zero-to-one design and development cycle.

**Personal R&D project exploring next-gen AI tools.
Paws & Play
2024
Redesigned the UX of an e-commerce store improving navigation, product flows, and key purchase touchpoints. As part of a broader team effort, contributed to 115,000+ orders in 6 months and a 60% lift in conversion rate.



Equalise.it
2024
Equalise.it: clarity and trust from the ground upRedesigned a B2B consultancy website under tight deadline constraints. Delivered a clean, conversion-focused layout with improved information architecture and typography providing a credible foundation for client acquisition.

BeforeAfter
Got an exciting project in mind?
I am always open to new opportunities, interesting projects, or professional networking. Get in touch, and let’s build something great together.
Got an exciting project in mind?
I am always open to new opportunities, interesting projects, or professional networking. Get in touch, and let’s build something great together.