Aetherium
Aetherium
Studio for modern and elegant interior design
About company
Aetherium is all about crafting elegant, modern interiors that feel both refined and inviting. They specialize in designing high-end spaces that blend sophistication with practicality, making every detail count. Whether it’s a cozy home or a sleek commercial space, their goal is to create timeless designs that feel effortlessly stylish and functional.
About company
Aetherium is all about crafting elegant, modern interiors that feel both refined and inviting. They specialize in designing high-end spaces that blend sophistication with practicality, making every detail count. Whether it’s a cozy home or a sleek commercial space, their goal is to create timeless designs that feel effortlessly stylish and functional.
About company
Aetherium is all about crafting elegant, modern interiors that feel both refined and inviting. They specialize in designing high-end spaces that blend sophistication with practicality, making every detail count. Whether it’s a cozy home or a sleek commercial space, their goal is to create timeless designs that feel effortlessly stylish and functional.
The Challenge
In 2024, Aetherium needed a website to showcase its refined style. The goal was to create an intuitive platform that highlights their expertise.
⚠️ Simplifying a complex portfolio
With a diverse portfolio and various services, the website needed to be clear, structured, and easy to navigate. Visitors should quickly grasp Aetherium’s approach, explore their work effortlessly, and find contact options without friction. The challenge was to create a layout that felt natural, intuitive, and engaging.
⚠️ Simplifying a complex portfolio
With a diverse portfolio and various services, the website needed to be clear, structured, and easy to navigate. Visitors should quickly grasp Aetherium’s approach, explore their work effortlessly, and find contact options without friction. The challenge was to create a layout that felt natural, intuitive, and engaging.
⚠️ Simplifying a complex portfolio
With a diverse portfolio and various services, the website needed to be clear, structured, and easy to navigate. Visitors should quickly grasp Aetherium’s approach, explore their work effortlessly, and find contact options without friction. The challenge was to create a layout that felt natural, intuitive, and engaging.
⚠️ Showcasing unique style
Aetherium needed a website that not only displayed their portfolio but also reflected their signature style and set them apart from competitors. The challenge was to create a digital experience that felt as refined, modern, and elegant as their interior designs something that would instantly communicate their brand identity to potential clients.
⚠️ Showcasing unique style
Aetherium needed a website that not only displayed their portfolio but also reflected their signature style and set them apart from competitors. The challenge was to create a digital experience that felt as refined, modern, and elegant as their interior designs something that would instantly communicate their brand identity to potential clients.
⚠️ Showcasing unique style
Aetherium needed a website that not only displayed their portfolio but also reflected their signature style and set them apart from competitors. The challenge was to create a digital experience that felt as refined, modern, and elegant as their interior designs something that would instantly communicate their brand identity to potential clients.
My Role
Led the end-to-end design to showcase its expertise and
unique style
Led the end-to-end design to showcase its expertise and unique style
Led the end-to-end design to showcase its expertise and unique style
I was responsible for designing Aetherium’s first website, ensuring it reflected the studio’s refined aesthetic and expertise. From defining the structure to crafting a seamless user experience, I created a platform that highlights their portfolio while keeping navigation intuitive. The site was built in Framer, allowing for a smooth and visually polished final result.
Pain Points
Aetherium needed a website that felt as refined as its designs
Before the website, potential clients had no easy way to see Aetherium’s work or learn about their approach. Without an online presence, it was harder to showcase projects and attract new clients. The challenge was to create a site that looked elegant, was easy to navigate, and made reaching out simple.
Pain Points
Aetherium needed a website that felt as refined as its designs
Before the website, potential clients had no easy way to see Aetherium’s work or learn about their approach. Without an online presence, it was harder to showcase projects and attract new clients. The challenge was to create a site that looked elegant, was easy to navigate, and made reaching out simple.
Pain Points
Aetherium needed a website that felt as refined as its designs
Before the website, potential clients had no easy way to see Aetherium’s work or learn about their approach. Without an online presence, it was harder to showcase projects and attract new clients. The challenge was to create a site that looked elegant, was easy to navigate, and made reaching out simple.
Hypothesis
Strategy
Design Solution
🔍
Hypothesis: The studio had never presented itself online before, so we needed to establish a clear and compelling digital identity that truly reflected its vision and expertise.
Strategy: Build a cohesive brand story by designing a website that effectively communicates the studio’s refined aesthetic, philosophy, and expertise in interior design.
Design solution: I created a clean and modern layout, ensuring the website felt as polished and high-end as their work, while making navigation simple and engaging.
🎨
Hypothesis: The checkout process had too many steps, unclear progress indicators, and confusing payment options, leading to a high cart abandonment rate.
Strategy: Create a visually rich and user-friendly portfolio that seamlessly showcases projects while revealing the design process behind them.
Design solution: Create a visually rich and user-friendly portfolio that highlights projects and reveals the design process
🤝
Hypothesis: We wanted to create a welcoming space that made potential clients feel confident and excited to get in touch.
Strategy: Craft a website experience that builds credibility, making potential clients feel confident and comfortable reaching out.
Design solution: Make it easy for clients to reach out with clear CTAs, an easy way to get in touch, and a friendly tone.
🔍
Hypothesis: The studio had never presented itself online before, so we needed to establish a clear and compelling digital identity that truly reflected its vision and expertise.
Strategy: Build a cohesive brand story by designing a website that effectively communicates the studio’s refined aesthetic, philosophy, and expertise in interior design.
Design solution: I created a clean and modern layout, ensuring the website felt as polished and high-end as their work, while making navigation simple and engaging.
🎨
Hypothesis: The checkout process had too many steps, unclear progress indicators, and confusing payment options, leading to a high cart abandonment rate.
Strategy: Create a visually rich and user-friendly portfolio that seamlessly showcases projects while revealing the design process behind them.
Design solution: Create a visually rich and user-friendly portfolio that highlights projects and reveals the design process
🤝
Hypothesis: We wanted to create a welcoming space that made potential clients feel confident and excited to get in touch.
Strategy: Craft a website experience that builds credibility, making potential clients feel confident and comfortable reaching out.
Design solution: Make it easy for clients to reach out with clear CTAs, an easy way to get in touch, and a friendly tone.
🔍
Hypothesis: The studio had never presented itself online before, so we needed to establish a clear and compelling digital identity that truly reflected its vision and expertise.
Strategy: Build a cohesive brand story by designing a website that effectively communicates the studio’s refined aesthetic, philosophy, and expertise in interior design.
Design solution: I created a clean and modern layout, ensuring the website felt as polished and high-end as their work, while making navigation simple and engaging.
🎨
Hypothesis: The checkout process had too many steps, unclear progress indicators, and confusing payment options, leading to a high cart abandonment rate.
Strategy: Create a visually rich and user-friendly portfolio that seamlessly showcases projects while revealing the design process behind them.
Design solution: Create a visually rich and user-friendly portfolio that highlights projects and reveals the design process
🤝
Hypothesis: We wanted to create a welcoming space that made potential clients feel confident and excited to get in touch.
Strategy: Craft a website experience that builds credibility, making potential clients feel confident and comfortable reaching out.
Design solution: Make it easy for clients to reach out with clear CTAs, an easy way to get in touch, and a friendly tone.
🔍
Hypothesis: The studio had never presented itself online before, so we needed to establish a clear and compelling digital identity that truly reflected its vision and expertise.
Strategy: Build a cohesive brand story by designing a website that effectively communicates the studio’s refined aesthetic, philosophy, and expertise in interior design.
Design solution: I created a clean and modern layout, ensuring the website felt as polished and high-end as their work, while making navigation simple and engaging.
🎨
Hypothesis: The checkout process had too many steps, unclear progress indicators, and confusing payment options, leading to a high cart abandonment rate.
Strategy: Create a visually rich and user-friendly portfolio that seamlessly showcases projects while revealing the design process behind them.
Design solution: Create a visually rich and user-friendly portfolio that highlights projects and reveals the design process
🤝
Hypothesis: We wanted to create a welcoming space that made potential clients feel confident and excited to get in touch.
Strategy: Craft a website experience that builds credibility, making potential clients feel confident and comfortable reaching out.
Design solution: Make it easy for clients to reach out with clear CTAs, an easy way to get in touch, and a friendly tone.
🔍
🔍
The studio had never presented itself online before, so we needed to establish a clear and compelling digital identity that truly reflected its vision and expertise.
Build a cohesive brand story by designing
a website that effectively communicates
the studio’s refined aesthetic, philosophy, and expertise in interior design.
I created a clean and modern layout, ensuring the website felt as polished and high-end as their work, while making navigation simple and engaging.
🎨
🎨
The portfolio needed to be clear,
engaging journey showcasing both the beauty and functionality of their designs.
The checkout process had too many steps, unclear progress indicators, and confusing payment options, leading to
a high cart abandonment rate.
Create a visually rich and user-friendly portfolio that seamlessly showcases
projects while revealing the design process behind them.
Create a visually rich and user-friendly portfolio that highlights projects and reveals the design process
Create a visually rich and user-friendly portfolio that highlights projects and reveals the design process
🤝
🤝
We wanted to create a welcoming space that made potential clients feel confident and excited to get in touch.
Craft a website experience that builds credibility, making potential clients feel confident and comfortable reaching out.
Make it easy for clients to reach out with clear CTAs, an easy way to get in touch,
and a friendly tone.
UI & Visuals
Showcasing modern pages and user-friendly navigation
Showcasing modern pages and
user-friendly navigation
I focused on crafting a visually engaging and user-friendly experience that truly reflects the brand’s identity. By refining page structures, enhancing readability, and simplifying navigation, I ensured visitors could effortlessly explore the portfolio and connect with the studio. The design balances aesthetics with usability, creating an inviting and polished online presence.
In the following sections, I’ll walk you through key design choices that enhance usability and highlight the studio’s expertise, providing a closer look at how each element contributes to a seamless user journey.
Showcasing the Studio’s Work
I focused on presenting the studio’s projects in a way that feels immersive and structured
The goal was to create a visually rich and easy-to-navigate portfolio that highlights the studio’s best work. Each project is carefully displayed with high-quality visuals and engaging descriptions, allowing visitors to explore designs in detail. The layout ensures a seamless browsing experience while keeping the focus on the craftsmanship behind each project.
Showcasing the Studio’s Work
I focused on presenting the studio’s projects in a way that feels immersive and structured
The goal was to create a visually rich and easy-to-navigate portfolio that highlights the studio’s best work. Each project is carefully displayed with high-quality visuals and engaging descriptions, allowing visitors to explore designs in detail. The layout ensures a seamless browsing experience while keeping the focus on the craftsmanship behind each project.
Showcasing the Studio’s Work
I focused on presenting the studio’s projects in a way that feels immersive and structured
The goal was to create a visually rich and easy-to-navigate portfolio that highlights the studio’s best work. Each project is carefully displayed with high-quality visuals and engaging descriptions, allowing visitors to explore designs in detail. The layout ensures a seamless browsing experience while keeping the focus on the craftsmanship behind each project.
Introducing the Team
Building trust by putting faces to the studio’s creative vision
A strong portfolio is important, but so is the team behind it. I designed a section that introduces the people shaping these projects, emphasizing their expertise and creative approach. By adding team insights, we give potential clients a glimpse into the studio’s process and personality, making the experience more personal and relatable.
Introducing the Team
Building trust by putting faces to the studio’s creative vision
A strong portfolio is important, but so is the team behind it. I designed a section that introduces the people shaping these projects, emphasizing their expertise and creative approach. By adding team insights, we give potential clients a glimpse into the studio’s process and personality, making the experience more personal and relatable.
Introducing the Team
Building trust by putting faces to the studio’s creative vision
A strong portfolio is important, but so is the team behind it. I designed a section that introduces the people shaping these projects, emphasizing their expertise and creative approach. By adding team insights, we give potential clients a glimpse into the studio’s process and personality, making the experience more personal and relatable.
Highlighting a Key Project
Bringing one project into focus to showcase the studio’s expertise.
Instead of just displaying multiple projects, I designed a deep dive into a standout case study. This section walks visitors through the studio’s approach—from concept to final execution—demonstrating their ability to transform spaces with precision and creativity. The goal was to build credibility by showing not just the results but also the thought process behind them.
Highlighting a Key Project
Bringing one project into focus to showcase the studio’s expertise.
Instead of just displaying multiple projects, I designed a deep dive into a standout case study. This section walks visitors through the studio’s approach—from concept to final execution—demonstrating their ability to transform spaces with precision and creativity. The goal was to build credibility by showing not just the results but also the thought process behind them.
Highlighting a Key Project
Bringing one project into focus to showcase the studio’s expertise.
Instead of just displaying multiple projects, I designed a deep dive into a standout case study. This section walks visitors through the studio’s approach—from concept to final execution—demonstrating their ability to transform spaces with precision and creativity. The goal was to build credibility by showing not just the results but also the thought process behind them.
Takeaway
Building a website that truly represents the brand
By creating a website from the ground up, I helped bring Aetherium’s vision to life in a way that feels both elegant and approachable. The design balances aesthetics with functionality, making it easy for visitors to explore projects and understand the studio’s expertise. Every detail, from the clean layout to the intuitive navigation, was crafted to reflect the brand’s refined style while ensuring a smooth user experience. Now, Aetherium has a strong online presence that truly represents its work and makes it effortless for potential clients to connect.
Takeaway
Building a website that truly represents the brand
By creating a website from the ground up, I helped bring Aetherium’s vision to life in a way that feels both elegant and approachable. The design balances aesthetics with functionality, making it easy for visitors to explore projects and understand the studio’s expertise. Every detail, from the clean layout to the intuitive navigation, was crafted to reflect the brand’s refined style while ensuring a smooth user experience. Now, Aetherium has a strong online presence that truly represents its work and makes it effortless for potential clients to connect.
Takeaway
Building a website that truly represents the brand
By creating a website from the ground up, I helped bring Aetherium’s vision to life in a way that feels both elegant and approachable. The design balances aesthetics with functionality, making it easy for visitors to explore projects and understand the studio’s expertise. Every detail, from the clean layout to the intuitive navigation, was crafted to reflect the brand’s refined style while ensuring a smooth user experience. Now, Aetherium has a strong online presence that truly represents its work and makes it effortless for potential clients to connect.
Design from Scratch
Framer
Brand Experience
Turning ideas into
designs people will love
Got an exciting project in mind? Let’s make it happen. Whether you need a fresh perspective, a seamless user experience, or a design that truly connects with your audience—I’m here to help.
Get in touch, and let’s create something great together.
Turning ideas into designs people will love
Got an exciting project in mind? Let’s make it happen. Whether you need a fresh perspective, a seamless user experience, or a design that truly connects with your audience—I’m here to help.
Get in touch, and let’s create something great together.
Turning ideas into
designs people will love
Got an exciting project in mind? Let’s make it happen. Whether you need a fresh perspective, a seamless user experience, or a design that truly connects with your audience—I’m here to help.
Get in touch, and let’s create something great together.