Website Redesign:
Clearer and Impactful
About company
Equalise.it is a platform that helps organizations secure funding for humanitarian, development, and peacebuilding projects.They support non-profits, NGOs, and social enterprises by removing barriers to funding, streamlining the grant application process, and providing expert business development guidance. With a mission to make funding more accessible, Equalise.it connects organizations with the right opportunities, helping them grow and create a lasting impact.
About company
Equalise.it is a platform that helps organizations secure funding for humanitarian, development, and peacebuilding projects.They support non-profits, NGOs, and social enterprises by removing barriers to funding, streamlining the grant application process, and providing expert business development guidance. With a mission to make funding more accessible, Equalise.it connects organizations with the right opportunities, helping them grow and create a lasting impact.
About company
Equalise.it is a platform that helps organizations secure funding for humanitarian, development, and peacebuilding projects.They support non-profits, NGOs, and social enterprises by removing barriers to funding, streamlining the grant application process, and providing expert business development guidance. With a mission to make funding more accessible, Equalise.it connects organizations with the right opportunities, helping them grow and create a lasting impact.
The Challenge
In 2024, Equalise.it needed a clearer, more
user-friendly website. The old design didn’t match their vision, so I focused on creating a professional site that builds trust.
In 2024, Equalise.it needed a clearer, more user-friendly website. The old design didn’t match their vision, so I focused on creating a professional site that builds trust.
⚠️ Defining a clear identity
Equalise.it needed a digital presence that aligned with their purpose—helping organizations secure funding. The challenge was to craft a visual identity that felt trustworthy, professional, and approachable
⚠️ Defining a clear identity
Equalise.it needed a digital presence that aligned with their purpose—helping organizations secure funding. The challenge was to craft a visual identity that felt trustworthy, professional, and approachable
⚠️ Defining a clear identity
Equalise.it needed a digital presence that aligned with their purpose—helping organizations secure funding. The challenge was to craft a visual identity that felt trustworthy, professional, and approachable
⚠️ Improving content accessibility
The old site had a cluttered structure, making it hard for users to understand their services. The goal was to simplify content, ensuring visitors quickly grasp what Equalise.it offers.
⚠️ Improving content accessibility
The old site had a cluttered structure, making it hard for users to understand their services. The goal was to simplify content, ensuring visitors quickly grasp what Equalise.it offers.
⚠️ Improving content accessibility
The old site had a cluttered structure, making it hard for users to understand their services. The goal was to simplify content, ensuring visitors quickly grasp what Equalise.it offers.
⚠️ Creating an intuitive user journey
With multiple services and resources, the navigation needed to be seamless. The challenge was to design a clear, engaging, and user-friendly experience that made finding key information effortless.
⚠️ Creating an intuitive user journey
With multiple services and resources, the navigation needed to be seamless. The challenge was to design a clear, engaging, and user-friendly experience that made finding key information effortless.
⚠️ Creating an intuitive user journey
With multiple services and resources, the navigation needed to be seamless. The challenge was to design a clear, engaging, and user-friendly experience that made finding key information effortless.
⚠️ Delivering under tight deadlines
The project had already lost valuable time with a previous designer. With limited time left, I had to quickly define a new strategy, create a fresh visual identity, and build a fully functional website—all while ensuring quality and alignment with their goals.
⚠️ Delivering under tight deadlines
The project had already lost valuable time with a previous designer. With limited time left, I had to quickly define a new strategy, create a fresh visual identity, and build a fully functional website—all while ensuring quality and alignment with their goals.
⚠️ Delivering under tight deadlines
The project had already lost valuable time with a previous designer. With limited time left, I had to quickly define a new strategy, create a fresh visual identity, and build a fully functional website—all while ensuring quality and alignment with their goals.
My Role
Redesigned and built a high-impact, professional website under tight deadlines
I was brought in to completely rethink and rebuild Equalise.it’s website, ensuring it clearly communicated their mission and expertise. From defining a new strategy to crafting a more structured and intuitive experience, I created a site that makes it easy for users to understand their services and take action. The website was built in Framer, allowing for a smooth, high-quality result that met both the client’s expectations and the urgent timeline.
Pain Points
Equalise.it needed a website that clearly represented their mission, expertise, and built trust with clients.
They decided to create a website to establish their online presence, but the first design they received from another designer didn’t work—it was cluttered, hard to navigate, and didn’t clearly communicate their mission. The challenge was to start fresh, build a strong digital identity, and create a website that feels welcoming, easy to use, and builds trust with potential clients.
Pain Points
Equalise.it needed a website that clearly represented their mission, expertise, and built trust with clients.
They decided to create a website to establish their online presence, but the first design they received from another designer didn’t work—it was cluttered, hard to navigate, and didn’t clearly communicate their mission. The challenge was to start fresh, build a strong digital identity, and create a website that feels welcoming, easy to use, and builds trust with potential clients.
Pain Points
Equalise.it needed a website that clearly represented their mission, expertise, and built trust with clients.
They decided to create a website to establish their online presence, but the first design they received from another designer didn’t work—it was cluttered, hard to navigate, and didn’t clearly communicate their mission. The challenge was to start fresh, build a strong digital identity, and create a website that feels welcoming, easy to use, and builds trust with potential clients.
Hypothesis
Strategy
Design Solution
🔍
The first website was messy and confusing, making it hard for visitors to understand what Equalise.it does.
Create a clear and structured layout that guides visitors smoothly through key information.
Organized content into easy-to-follow sections, improved spacing for readability, and designed a simple navigation flow to help users find what they need quickly.
🎨
The website needed a clean and professional look that felt trustworthy and truly reflected the organization’s mission.
Create a consistent and polished design that makes the website feel professional, trustworthy, and aligned with the organization’s mission.
Create a consistent and polished design that makes the website feel professional, trustworthy, and aligned with the organization’s mission.
Refined the typography, colors, and layout to create a clean, modern look that feels welcoming and easy to navigate.
Refined the typography, colors, and layout to create a clean, modern look that feels welcoming and easy to navigate.
🤝
Visitors struggled to understand how to get in touch because the website’s layout was unclear, and the call-to-action buttons weren’t easy to find.
Simplify the process by making CTAs more visible, using clear messaging, and creating a easy way for potential clients to reach out.
Refined the contact section with clear, easy-to-spot CTAs, friendly and direct language, and a structured layout that guides visitors to take action confidently.
🔍
Hypothesis: The first website was messy and confusing, making it hard for visitors to understand what Equalise.it does.
Strategy: Create a clear and structured layout that guides visitors smoothly through key information.
Design solution: Organized content into easy-to-follow sections, improved spacing for readability, and designed a simple navigation flow to help users find what they need quickly.
🎨
Hypothesis: The website needed a clean and professional look that felt trustworthy and truly reflected the organization’s mission.
Strategy: Create a consistent and polished design that makes the website feel professional, trustworthy, and aligned with the organization’s mission.
Design solution: Refined the typography, colors, and layout to create a clean, modern look that feels welcoming and easy to navigate.
🤝
Hypothesis: Visitors struggled to understand how to get in touch because the website’s layout was unclear, and the call-to-action buttons weren’t easy to find.
Strategy: Simplify the process by making CTAs more visible, using clear messaging, and creating a easy way for potential clients to reach out.
Design solution: Refined the contact section with clear, easy-to-spot CTAs, friendly and direct language, and a structured layout that guides visitors to take action confidently.
🔍
Hypothesis: The first website was messy and confusing, making it hard for visitors to understand what Equalise.it does.
Strategy: Create a clear and structured layout that guides visitors smoothly through key information.
Design solution: Organized content into easy-to-follow sections, improved spacing for readability, and designed a simple navigation flow to help users find what they need quickly.
🎨
Hypothesis: The website needed a clean and professional look that felt trustworthy and truly reflected the organization’s mission.
Strategy: Create a consistent and polished design that makes the website feel professional, trustworthy, and aligned with the organization’s mission.
Design solution: Refined the typography, colors, and layout to create a clean, modern look that feels welcoming and easy to navigate.
🤝
Hypothesis: Visitors struggled to understand how to get in touch because the website’s layout was unclear, and the call-to-action buttons weren’t easy to find.
Strategy: Simplify the process by making CTAs more visible, using clear messaging, and creating a easy way for potential clients to reach out.
Design solution: Refined the contact section with clear, easy-to-spot CTAs, friendly and direct language, and a structured layout that guides visitors to take action confidently.
🔍
Hypothesis: The first website was messy and confusing, making it hard for visitors to understand what Equalise.it does.
Strategy: Create a clear and structured layout that guides visitors smoothly through key information.
Design solution: Organized content into easy-to-follow sections, improved spacing for readability, and designed a simple navigation flow to help users find what they need quickly.
🎨
Hypothesis: The website needed a clean and professional look that felt trustworthy and truly reflected the organization’s mission.
Strategy: Create a consistent and polished design that makes the website feel professional, trustworthy, and aligned with the organization’s mission.
Design solution: Refined the typography, colors, and layout to create a clean, modern look that feels welcoming and easy to navigate.
🤝
Hypothesis: Visitors struggled to understand how to get in touch because the website’s layout was unclear, and the call-to-action buttons weren’t easy to find.
Strategy: Simplify the process by making CTAs more visible, using clear messaging, and creating a easy way for potential clients to reach out.
Design solution: Refined the contact section with clear, easy-to-spot CTAs, friendly and direct language, and a structured layout that guides visitors to take action confidently.
🔍
Hypothesis: The first website was messy and confusing, making it hard for visitors to understand what Equalise.it does.
Strategy: Create a clear and structured layout that guides visitors smoothly through key information.
Design solution: Organized content into easy-to-follow sections, improved spacing for readability, and designed a simple navigation flow to help users find what they need quickly.
🎨
Hypothesis: The website needed a clean and professional look that felt trustworthy and truly reflected the organization’s mission.
Strategy: Create a consistent and polished design that makes the website feel professional, trustworthy, and aligned with the organization’s mission.
Design solution: Refined the typography, colors, and layout to create a clean, modern look that feels welcoming and easy to navigate.
🤝
Hypothesis: Visitors struggled to understand how to get in touch because the website’s layout was unclear, and the call-to-action buttons weren’t easy to find.
Strategy: Simplify the process by making CTAs more visible, using clear messaging, and creating a easy way for potential clients to reach out.
Design solution: Refined the contact section with clear, easy-to-spot CTAs, friendly and direct language, and a structured layout that guides visitors to take action confidently.
I transformed a confusing website into a clear, engaging, and easy-to-navigate experience. The new design builds trust and effortlessly guides users to the information they need.
AS - IS
AS - IS
TO - BE
UI & Visuals
Redesigning a company’s website to truly reflect its mission
Equalise.it needed a website that felt as professional and impactful as the work they do. The original design was cluttered, lacked structure, and failed to clearly communicate their mission, making it hard for visitors to navigate and understand their services. To truly represent their expertise and credibility, the site needed a complete transformation—one that reflects their values, builds trust, and makes it easy for potential clients to take action.
In the following sections, I’ll walk you through the key design changes that transformed the website into a professional and user-friendly platform.
Making a Strong First Impression
A website that truly reflects Equalise.it’s mission and professionalism
The previous design didn’t just need improvements—it needed a complete transformation. It lacked clarity, structure, and a strong visual identity. I redesigned the entire website to align with the company’s mission, making it feel more professional, trustworthy, and engaging. Now, with a refined design, clear messaging, and a seamless user experience, the site effectively communicates what Equalise.it stands for.
Making a Strong First Impression
A website that truly reflects Equalise.it’s mission and professionalism
The previous design didn’t just need improvements—it needed a complete transformation. It lacked clarity, structure, and a strong visual identity. I redesigned the entire website to align with the company’s mission, making it feel more professional, trustworthy, and engaging. Now, with a refined design, clear messaging, and a seamless user experience, the site effectively communicates what Equalise.it stands for.
Making a Strong First Impression
A website that truly reflects Equalise.it’s mission and professionalism
The previous design didn’t just need improvements—it needed a complete transformation. It lacked clarity, structure, and a strong visual identity. I redesigned the entire website to align with the company’s mission, making it feel more professional, trustworthy, and engaging. Now, with a refined design, clear messaging, and a seamless user experience, the site effectively communicates what Equalise.it stands for.
Making the Choice Easy
A side-by-side comparison that makes the choice clear
Equalise.it offers a range of services, and choosing the right one can be overwhelming. To make things easier, I designed a clear comparison section that breaks down key differences, helping visitors quickly see which solution fits their needs. This way, they can make informed decisions with confidence, knowing exactly what Equalise.it brings to the table.
Making the Choice Easy
A side-by-side comparison that makes the choice clear
Equalise.it offers a range of services, and choosing the right one can be overwhelming. To make things easier, I designed a clear comparison section that breaks down key differences, helping visitors quickly see which solution fits their needs. This way, they can make informed decisions with confidence, knowing exactly what Equalise.it brings to the table.
Making the Choice Easy
A side-by-side comparison that makes the choice clear
Equalise.it offers a range of services, and choosing the right one can be overwhelming. To make things easier, I designed a clear comparison section that breaks down key differences, helping visitors quickly see which solution fits their needs. This way, they can make informed decisions with confidence, knowing exactly what Equalise.it brings to the table.
Turning Information into Action
A clear and simple services page that’s easy for everyone to understand
Equalise.it offers a variety of services, but the old design made it hard for visitors to figure out what they do and how to get started. I redesigned the page to make everything clearer—breaking information into easy-to-read sections with a simple, structured layout. Now, potential clients can quickly see how Equalise.it can help them and take action without any confusion.
Turning Information into Action
A clear and simple services page that’s easy for everyone to understand
Equalise.it offers a variety of services, but the old design made it hard for visitors to figure out what they do and how to get started. I redesigned the page to make everything clearer—breaking information into easy-to-read sections with a simple, structured layout. Now, potential clients can quickly see how Equalise.it can help them and take action without any confusion.
Turning Information into Action
A clear and simple services page that’s easy for everyone to understand
Equalise.it offers a variety of services, but the old design made it hard for visitors to figure out what they do and how to get started. I redesigned the page to make everything clearer—breaking information into easy-to-read sections with a simple, structured layout. Now, potential clients can quickly see how Equalise.it can help them and take action without any confusion.
Takeaway
A complete transformation that turned a confusing site into a professional and user-friendly experience.
I redesigned the website from the ground up in Framer, making it clean, easy to navigate, and truly reflective of Equalise.it’s mission. Now, visitors can quickly understand what they do, explore services effortlessly, and feel confident reaching out—all in a beautifully structured and user-friendly experience.
Takeaway
A complete transformation that turned a confusing site into a professional and user-friendly experience.
I redesigned the website from the ground up in Framer, making it clean, easy to navigate, and truly reflective of Equalise.it’s mission. Now, visitors can quickly understand what they do, explore services effortlessly, and feel confident reaching out—all in a beautifully structured and user-friendly experience.
Takeaway
A complete transformation that turned a confusing site into a professional and user-friendly experience.
I redesigned the website from the ground up in Framer, making it clean, easy to navigate, and truly reflective of Equalise.it’s mission. Now, visitors can quickly understand what they do, explore services effortlessly, and feel confident reaching out—all in a beautifully structured and user-friendly experience.
Redesign
Framer
UX Strategy
Testimonial
We had the pleasure of working with Dinara on two website projects, one of which she rescued after initial setbacks with another designer. She completely transformed the look, starting from scratch to bring the project back to life, and remarkably finished ahead of schedule. Her professionalism, speed, and generosity in sharing ideas elevated our vision from the outset.
She was highly engaged throughout the design and development phases, offering insights that enhanced both the functionality and visual appeal of our sites. Her diligence and commitment to excellence truly made her a fantastic collaborator. We couldn’t have asked for a better person to work with and highly recommend her to anyone in need of a skilled and thoughtful designer
Vefa Veisalova
Turning ideas into
designs people will love
Got an exciting project in mind? Let’s make it happen. Whether you need a fresh perspective, a seamless user experience, or a design that truly connects with your audience—I’m here to help.
Get in touch, and let’s create something great together.
Turning ideas into
designs people will love
Got an exciting project in mind? Let’s make it happen. Whether you need a fresh perspective, a seamless user experience, or a design that truly connects with your audience—I’m here to help.
Get in touch, and let’s create something great together.
Turning ideas into designs people will love
Got an exciting project in mind? Let’s make it happen. Whether you need a fresh perspective, a seamless user experience, or a design that truly connects with your audience—I’m here to help.
Get in touch, and let’s create something great together.