Resume

Design Projects

Linkedin

Resume

Design Projects

Linkedin

Hello, I'm Dinara

I’m a UX/UI Designer with 4+ years of experience, based in Serbia. I work with startups and international companies to create intuitive and scalable digital products. I specialize in e-commerce, SaaS, and branding, helping businesses turn ideas into practical and user-friendly solutions.

My goal is to design clear, effective, and easy-to-use products that help businesses grow. I work independently or as part of a team, collaborating with product managers, designers, researchers, and developers to turn ideas into user-friendly digital products.

I’ve worked with a London-based studio, U.S. companies, and international brands, improving user experiences, refining design systems, and making digital products more engaging and efficient.  I’ve also been recognized as Top Rated on Upwork.

design.by.malysheva@gmail.com

Ways of working

Users First

I focus on real people, not just pixels. Every design decision is made with the user in mind, ensuring smooth, intuitive, and enjoyable experiences.

Proactive

I align with your goals and stay engaged with what’s happening in the business, always taking steps to contribute and add value.

Driven by impact

Your success is my priority. I stay informed about what’s happening in the business and proactively take action to support your goals.

Always in sync

I stay connected with your team and business needs, anticipating challenges and taking action before they become roadblocks.

Progress in top

I believe in moving fast and keeping things transparent. I share progress early and often because I know how important it is to get feedback as soon as possible. No long waits, big reveals, or chasing a ‘perfect’ idea—just steady improvements that bring real results.

UX/UI Designer with

4+ years of experience
based in Serbia

Hello, I'm Dinara

I’m a UX/UI Designer with 4+ years of experience, based in Serbia. I work with startups and international companies to create intuitive and scalable digital products. I specialize in e-commerce, SaaS, and branding, helping businesses turn ideas into practical and user-friendly solutions.

My goal is to design clear, effective, and easy-to-use products that help businesses grow. I work independently or as part of a team, collaborating with product managers, designers, researchers, and developers to turn ideas into user-friendly digital products.

I’ve worked with a London-based studio, U.S. companies, and international brands, improving user experiences, refining design systems, and making digital products more engaging and efficient.  I’ve also been recognized as Top Rated on Upwork.

design.by.malysheva@gmail.com

Ways of working

Users First

I focus on real people, not just pixels. Every design decision is made with the user in mind, ensuring smooth, intuitive, and enjoyable experiences.

Proactive

I align with your goals and stay engaged with what’s happening in the business, always taking steps to contribute and add value.

Driven by impact

Your success is my priority. I stay informed about what’s happening in the business and proactively take action to support your goals.

Always in sync

I stay connected with your team and business needs, anticipating challenges and taking action before they become roadblocks.

Progress in top

I believe in moving fast and keeping things transparent. I share progress early and often because I know how important it is to get feedback as soon as possible. No long waits, big reveals, or chasing a ‘perfect’ idea—just steady improvements that bring real results.

UX/UI Designer with

4+ years of experience
based in Serbia

Hello, I'm Dinara

I’m a UX/UI Designer with 4+ years of experience, based in Serbia. I work with startups and international companies to create intuitive and scalable digital products. I specialize in e-commerce, SaaS, and branding, helping businesses turn ideas into practical and user-friendly solutions.

My goal is to design clear, effective, and easy-to-use products that help businesses grow. I work independently or as part of a team, collaborating with product managers, designers, researchers, and developers to turn ideas into user-friendly digital products.

I’ve worked with a London-based studio, U.S. companies, and international brands, improving user experiences, refining design systems, and making digital products more engaging and efficient.  I’ve also been recognized as Top Rated on Upwork.

design.by.malysheva@gmail.com

Ways of working

Users First

I focus on real people, not just pixels. Every design decision is made with the user in mind, ensuring smooth, intuitive, and enjoyable experiences.

Proactive

I align with your goals and stay engaged with what’s happening in the business, always taking steps to contribute and add value.

Driven by impact

Your success is my priority. I stay informed about what’s happening in the business and proactively take action to support your goals.

Always in sync

I stay connected with your team and business needs, anticipating challenges and taking action before they become roadblocks.

Progress in top

I believe in moving fast and keeping things transparent. I share progress early and often because I know how important it is to get feedback as soon as possible. No long waits, big reveals, or chasing a ‘perfect’ idea—just steady improvements that bring real results.

UX/UI Designer with 4+ years of experience
based in Serbia

*Due to NDA restrictions, It’s a placeholder name.

I led the full redesign of a premium cat store from the USA, making shopping smoother and more fun - all while keeping its playful vibe

Product Design

Mobile UX

Redesign

In 2024, it was time for a fresh start—the previous design wasn’t fully capturing the brand’s charm and converting visitors into happy customers. With the majority of users shopping on mobile devices, the store needed
a fresh approach that prioritized intuitive navigation and seamless product discovery while staying true to its playful brand identity.

In 2024, it was time for a fresh start—the previous design wasn’t fully capturing the brand’s charm and converting visitors into happy customers. With the majority of users shopping on mobile devices, the store needed a fresh approach that prioritized intuitive navigation and seamless product discovery while staying true to its playful brand identity.

I focused on a mobile-first experience, refining the layout, simplifying the user journey, and optimizing checkout. The result? A smoother shopping experience that helped drive over 115,000 orders in 6 months, boosting conversions by 60%—all thanks to great teamwork across the board.

I focused on a mobile-first experience, refining the layout, simplifying the user journey, and optimizing checkout.
The result? A smoother shopping experience that helped drive over 115,000 orders in 6 months, boosting conversions by 60%—all thanks to great teamwork across the board.

Explore Project

I redesigned and developed Equalise’s new site in Framer to reflect their mission and build trust with partners

Redesign

Framer

UX Strategy

In 2024 after the initial design failed to capture the essence of the company, I worked closely with the team to refine their brand’s digital presence, ensuring that the website not only looked visually appealing but also effectively communicated their mission. My goal was to create
a modern, user-friendly experience that aligns with Equalise.it’s purpose and resonates with their audience.

In 2024 after the initial design failed to capture the essence of the company,
I worked closely with the team to refine their brand’s digital presence, ensuring that the website not only looked visually appealing but also effectively communicated their mission. My goal was to create a modern, user-friendly experience that aligns with Equalise.it’s purpose and resonates with their audience.

In 2024 after the initial design failed to capture the essence of the company, I worked closely with the team to refine their brand’s digital presence, ensuring that the website not only looked visually appealing but also effectively communicated their mission. My goal was to create a modern, user-friendly experience that aligns with Equalise.it’s purpose and resonates with their audience.

By focusing on clean layouts, thoughtful typography, and strategic content placement, I delivered a website that now serves as a strong foundation for their growth. The project was completed within a short timeframe to meet the client’s urgent needs.

Explore Project

BridgeCom

Showcase project

I led the design of BridgeCom, a modern communication platform, making it clear, simple, and intuitive for users

Product Design

UX/UI Strategy 

Design Systems

As the Lead Product Designer, I was responsible for developing the platform’s interface by analyzing common communication patterns and user preferences. My role was to ensure usability, familiarity, and a visually cohesive experience that is both practical and aesthetically pleasing.

We started this journey in early 2024 with the goal of creating a seamless space that bridges work and social interactions. The challenge was to integrate multiple communication tools into a single, user-friendly interface while maintaining clarity and ease of use.

Explore Project

Aetherium

This concept website for Aetherium was all about creating a simple, elegant space to show off their work

Design from Scratch

Framer

Brand Experience

I designed the website from the ground up, ensuring it reflected Aetherium’s refined aesthetic while remaining functional and user-friendly. The goal was to create a clean, minimalistic platform that highlights their portfolio and makes it easy for clients to explore their work. Every design choice was carefully considered to balance style, usability, and brand identity.

Working closely with the team, I built the website using Framer, translating their vision into a dynamic and visually cohesive digital presence.
The result is a seamless experience that showcases Aetherium’s expertise while maintaining a modern, high-end feel.

Working closely with the team, I built the website using Framer, translating their vision into a dynamic and visually cohesive digital presence. The result is a seamless experience that showcases Aetherium’s expertise while maintaining a modern, high-end feel.

Explore Project

Turning ideas into
designs people will love

Got an exciting project in mind? Let’s make it happen. Whether you need a fresh perspective, a seamless user experience, or a design that truly connects with your audience—I’m here to help.

Get in touch, and let’s create something great together.

Linkedin

design.by.malysheva@gmail.com

Turning ideas into designs people will love

Got an exciting project in mind? Let’s make it happen. Whether you need a fresh perspective, a seamless user experience, or a design that truly connects with your audience—I’m here to help.

Get in touch, and let’s create something great together.

Linkedin

design.by.malysheva@gmail.com

Turning ideas into
designs people will love

Got an exciting project in mind? Let’s make it happen. Whether you need a fresh perspective, a seamless user experience, or a design that truly connects with your audience—I’m here to help.

Get in touch, and let’s create something great together.

Linkedin

design.by.malysheva@gmail.com